About Southwest Music Fest
Rooted in music and fueled by flavor, Southwest Music Fest has grown into one of Platteville’s signature summer celebrations-bringing together live music, local businesses, great food, and hometown spirit year after year.
Southwest Music Fest began in 2010 as a community-driven Hometown Hog Roast organized by a passionate group of local residents. Originally held at The Annex, the event quickly became a favorite summer tradition, bringing people together through food, music, and community connection.
Platteville — Wisconsin
Rooted in Community
Following the death of Tom Fiedler, the main cook of the hog roast, Hometown Hog Roast came to an end in 2016. The Platteville Regional Chamber assumed leadership of the festival and expanded the event into a larger music-focused celebration throughout Historic Second Street.
Growing Into A Downtown Tratition
At its core, Southwest Music Fest has always been about community. The vision was simple: create an unforgettable experience that supports downtown businesses while showcasing the energy and culture of the Platteville community. Every stage, storefront, and gathering space contributes to the experience that makes the event uniquely Platteville.
A Festival That Keeps Growing
Over the past decade, Southwest Music Fest has grown significantly in attendance, entertainment, and regional recognition. While the festival continues to evolve each year, its mission remains the same: preserve the welcoming hometown atmosphere that has defined it from the very beginning.
Since 2010
Join the Tradition
This year, we’re bringing back the hog roast, taking Southwest Music Fest back to where it all began! In partnership with The Annex and Pizzeria Uno, you will find Jason Fielder (Tom’s son) and crew roasting up a hog, in the same spot as it was in 2010!
Whether you’ve attended for years or are planning your first visit, Southwest Music Fest invites you to experience a weekend filled with music, flavor, and community spirit in the heart of Platteville.
Food & Drink
From the returning Hometown Hog Roast to local food and refreshing beverages, explore the flavors that fuel Southwest Music Fest all weekend long.
The Lineup
Discover the artists, bands, and live performances bringing energy to every stage throughout the festival weekend.
Lodging & Parking
Planning your visit? Find helpful information on nearby lodging, parking locations, and tips to make your festival weekend easy and enjoyable.
