Two unforgettable days of live music, bold flavors, and hometown energy in the heart of Platteville.
The Countdown Is On
The streets, the stages, the sounds — it all comes together soon! Mark your calendar and get ready. We’re counting down the days until it all kicks off.
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Experience Southwest Music Fest
Southwest Music Fest returns for 2026 with a full weekend of music, food, and community connection. Held on Friday, July 17 and Saturday, July 18, the festival officially kicks off Platteville’s Hometown Festival Week in a big way. Whether you’re here for the live performances, local flavor, or vibrant atmosphere, this is the summer event you won’t want to miss.
Drinks
Ice-cold beers, craft cocktails, and festival favorites to keep the good times flowing.
Food
From the iconic hog roast to local bites, come hungry and taste the best of the fest.
Music
Live performances all weekend—from laid-back acoustics to high-energy headliners.
The Hometown Hog Roast Returns
Friday evening brings the highly anticipated return of the beloved Hometown Hog Roast at Pizzeria Uno/The Annex. Enjoy roasted pork, refreshing drinks, and live entertainment in a high-energy, hometown setting. It’s the perfect way to reconnect with friends, neighbors, and a long-standing Platteville tradition.
Historic Second Street Comes Alive
On Saturday, Historic Second Street transforms into a vibrant, walkable entertainment district. Start your day with the “Cure Your Hangover” Bloody Mary Tour paired with acoustic performances, then explore live music across downtown venues. As the sun sets, the Main Stage takes over—bringing the day to an electrifying close.
This Is Southwest Music Fest
Get a glimpse of what’s in store—live music, great food, and the electric atmosphere that makes Southwest Music Fest unforgettable.
Helping bring the music, flavor, and energy to life, MidWestOne Bank proudly supports Southwest Music Fest and the community moments that make it unforgettable.
Proudly leading Southwest Music Fest, the Chamber brings together local businesses and community partners to create a vibrant weekend that celebrates everything Platteville has to offer.
Meet Our Sponsors
Join the Celebration
Don’t miss your chance to be part of one of Platteville’s most anticipated summer events. Grab your wristband, gather your crew, and get ready for a weekend filled with music, flavor, and unforgettable moments.
